Responsive - Sprung: Brief

Sprung Records is a techno record label starting up in London. It currently has no design element to relate to the company. Create a logo which fits in with the techno scene but is still rememberable in its own right. The logo needs to be simple to fit in with its purpose and be applicable in the form of stamps, for this reason the logo design and type that come with it should be able to be used interchangeably.

Apply the logo to at least two pieces of graphics which are appropriate to the project. Through this application create a visual identity for the record label 'sprung records'. The design throughout the project should be consistent, showing a clear style. Carefully consider the market and social context in which the branding will be used.


Mandatory Requirements
All research, development, experiments and decision-making should be documented in your studio practice blog with clearly labelled posts.

Your design boards must include: summary of research, evolution of design ideas, final design, and logo placed on deliverable elements.

All submitted work including your blog should be clearly labelled. Mislabelled or confusing work may result in depleted marks.

Your work must be accompanied by an evaluation of at least 500 words.



Deliverables 

A final logo design for your chosen project including images of your logo placed in various contexts.

A body of research, development and experimental work including references to any reading, research and discussions undertaken for the project.