Responsive - J20: Final Designs (Labels and 4 Pack)

Labels - Bottle and Neck

Here shows my final labels for the J2O bottle. I stripped back the logo so that it was just plain. This immediately made the product suited for a maturer audience. The large amount of solid white breaks up the green backing of the label making it easier to look at. The varying width strokes around the edge of the circle represents the fruit in the juice which also compliments the fruit shown on the neck of the bottle. A simple illustration allows people to see what they are purchasing and make the link that it is two blended fruits. The hand rendered illustrations strips it back from a corporate identity and gives it a personal touch which allows people to connect with the product and subconsciously link it to a more homemade product rather than a mass produced juice. 

4 Pack Package Design - Front and Back

Working with the same theme shown on the bottles label, the 4 pack design adds continuity to the overall aesthetic by using the same fruit illustrations and colour theme. Using the fruits on the front of the packaging immediately helps people to recognise that the juice is a blend of fruits. The swirls that come out of the fruit reinforces this idea and adds a fluidity to the design implying it is free flowing and mixed together. The previous design did not show any fruit on the design just splashes and waves of fruity colours, if people cannot see an indicator of what is in it then they are unlikely to buy it. Until this project, I didn't realise J2O was a blend of fruit or how low in calories it is. I always assumed it was a sugary drink for children. The design now fits in a lot better with the target audience, it is still bright and enticing whilst fading away from the younger under 16s audience.