I looked in both Tesco and Morrisons to compare J20 and its competitors, I found that they were placed around other similar brands such as Appletiser, Bottle Green drinks and Shloer. Out of all the designs J20 was definitely the most appropriate for children - intentional or not. The other designs were more elegant and dainty they gave the impression that they were for an older maturer audience.
A lot of the designs were printed straight onto the bottle rather than onto a label. I think this works better as it doesn't hide the drink but uses it as the backing for the design. This immediately makes it more 'grown up'.
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