Responsive - Feathr: Brief

Today Tom from Feathr came in to speak to us about creating art as wallpaper. The company is privately owned and is based in Helsinki. Their aim is to put more art into the world.


Subversion + The freedom from a tight brief + The canvas

The canvas is the walls - everyone has walls and wallpaper can change the mood of the viewer and room.

Things to bear in mind:
Artwork that has to be repeated and still remain interesting.
- no colour limits
- detail is fantastic
- print on demand so no over production
- no house style
- should stop people in their tracks
- customer is key: 30 -45 year olds who are investing in their first property and want to do it up nicely. The house is an expression of their individuality.
- depth is key
- subtle variations in size and colour

53cm width x 75cm height 
Submission 31st December


YOUR BRIEF:
MAKE WALLPAPER INTO ART.
WE WANT YOU TO LIFT
WALLPAPER OUT OF THE
DECORATION GHETTO
AND TURN IT INTO ART.
DECORATION MATCHES
THE CARPET.
ART INSPIRES LOVE.

YOU
DO YOU.
WE WANT YOUR FRESH AND
ORIGINAL TAKE ON WALLPAPER.

US
THINK OF US AS
GALLERISTS.
WE WANT TO MAKE YOUR
WORK FAMOUS.
GIVE US SOMETHING
GREAT AND WE’LL
SHOUT ABOUT IT.
WE’RE ALL
EX-ADVERTISING PEOPLE.
SO YOU DESIGN IT. WE’LL
SELL IT.

THEM
THINK ABOUT YOUR
CUSTOMER.
STYLISH YOUNG HOME
OWNERS WHO WANT
SOMETHING UNIQUE ON
THEIR WALLS.
THEY WANT SOMETHING
THEY LOVE AND CAN
TALK ABOUT.

HOW
AWESOME DESIGNS ARE
SUBMITTED TO FEATHR.
THE FEATHR COMMUNITY &
THE TEAM VOTE ON THEM.
THE BEST GO ON SALE AND
ARE PRINTED COUTURE ON
NON-WOVEN WALLPAPER.
AND AS WE USE THE LATEST
DIGITAL PRINTERS, IT MEANS
NO LIMITATIONS TO COLOURS
OR YOUR IDEAS.

DOUGH
THE BEST OF THE BEST, AS
CHOSEN BY THE FEATHR
COMMUNITY AND TEAM, WILL
GO ON SALE.
WE PAY A 5% ROYALTY, BASED
ON NET REVENUE, ON EVERY
DESIGN THAT’S SOLD BY
FEATHR.
AND ONE ARTIST WILL PICK
UP A CHUNKY $5000 PRIZE.

RULES
SUBMITTED DESIGNS WILL BE PUBLISHED
ON FEATHR.COM AND VOTED ON BY THE
FEATHR.COM COMMUNITY.
ALL ARTWORK MUST BE YOUR OWN
ORIGINAL WORK AND NOT INFRINGE
COPYRIGHTS.
THE FINAL DECISIONS ON WHICH DESIGNS
GO ON SALE AND THE PRIZE WINNER ARE
MADE BY THE FEATHR.COM TEAM.
BY SUBMITTING ARTWORK TO FEATHR YOU
ACCEPT THE DESIGN SUBMISSION TERMS
AND CONDITIONS (HERE).
BE WONDERFUL.

SPECS
DESIGN SPECS & TIPS
Create an artwork that can be used as a repeating design for a
53cm x 10m wallpaper roll.
The roll width is 53 cm. This is the horizontal repeat of the artwork.
The roll length is 10m, so your vertical artwork repeat has no other
limitations than looking good on a wall.
Repeats can be: straight matches, offset matches (half drop) or
mirrors. (half drop) or mirrors.
FOR INITIAL ARTWORK SUBMISSION PLEASE SUPPLY
ONE TILE OF THE REPEAT:
Width 1560px
Length: one vertical repeat of your design
Format: PNG or JPG
72 dpi
If your design goes on sale, we’ll need a print ready tile:
Width: 53cm + 2mm bleed either edge
Length: one vertical repeat of your design
Format: TIFF
Colour: CMYK
INITIAL SUBMISSIONS CLOSE 31.12.2014
SUBMIT AT: WWW.FEATHR.COM/SUBMIT