Responsive - Working with Briefs: Rebranding Yahoo

Target Audience: 13-18 year olds


Whats wrong with Yahoo:

- Colour: Its boring, dated and isn't fresh or vibrant. Purple suggests luxury and a treat when actually Yahoo needs something which you would use everyday.

- Clinical 

- The Type: Doesn't attract a younger audience.



Whats right with Yahoo:

- Icons: They're quite nice.



What features should it have to attract a younger audience:

- Personal Aspects:  Being able to modify the website to suit you. Being able to change simple things like the colour and background picture to being able to pick and choose what news you receive by selecting certain topics and hobbies. This way the website can work for both 13 and 18 year olds - they won't like the same layouts or have the same interests. Being able to personalise it removes this problem.

- Greeting: It knows them as a person and greets them when they log in as well as suggesting what they might like to read or look at depending their hobbies.

- Syncing to Facebook, Twitter, Instagram etc...: Allows everything to be in one place, as one news feed. You can upload something to all of them at once or selected ones depending. Making it easier than ever before to be connected with everyone.

- Weather: Icon or illustration of a person wearing appropriate weather clothes to show what the weather is like as well as a temperature underneath. A personal Avatar which could be modified to suit the person.


Making Yahoo a more interactive website:

Different sections with appropriate yahoo related names such as "Yah Hobbies" Being able to edit the details to really make the website suit the individual.

An Avatar which can be personalised and edited to look how you want. Fun element which also gives you information and tips etc...

Syncs with your calendar - reminding you of important dates or things to do as well as your mums birthday etc... Stay organised with yah calendar.


Graphic style:

Flat design, using brighter colours which could be adjusted.

These are our final sketches and plans for the website. We decided to go with Yahoo Life, to brand it as more than a search engine. If it were to just be with a search engine then it would no compete with google. This way it provides a multi-stream newsfeed for all social media, a calendar which syncs with the computer and phone to keep your life organised as well as a selection of games and quizs to play on the go. The page is modified by the user to suit them and their needs.