Responsive: Brief (OUGD503)

Studio Brief
Using the list of websites provided below, identify and respond to a range of competition briefs that reflect your emerging creative interests and professional ambitions within Graphic Design. You will need to select one main brief that will become the focus of the taught sessions and studio workshops for the duration of this brief.In addition to this you will need to select a number of smaller/quicker briefs that will allow you to demonstrate your ability to develop effective responses within professionally realistic deadlines.


Background / Considerations
When selecting and responding to briefs you will need to consider the following:

How do you balance what you want to do, design or produce with what the brief or client requires?
Do the briefs offer enough breadth and scope for the development of a range of responses while at the same time allowing you to focus your practice?
What are the realistic timescales for completing the brief? Are you working to these?
Have you clearly identified what the problem is before you start?
Where is the challenge in the brief and what will you get out of doing it?
What do you need to present and how will you present it?

These questions should underpin the decisions that you make and will form the basis of your studio workshops and be reflected in your initial tutorials.

Further to this, your final submission will need to draw together a range of work and present it in a way that it is viewed as a whole.

How will you achieve this?
What work do you put in and what do you leave out?
How does it work in conjunction with the developmental work, etc that is visible on your blog?
How will you summarise and explain your body of work through both visual and written material?
How can you describe some of the complex processes involved in reaching a final concept and discuss its wider implications?.



Mandatory Requirements
You will need to meet any mandatory requirements specified on individual briefs.

In addition to the submission requirements for the briefs you will need to evidence the research, development and production of your resolutions.

Your work should be documented through regular labelled posts to your Design Practice Blog..



Deliverables
Deliverables will be outlined on the competition briefs.

For submission and assessment you will need to present a summary of the development and resolution of each brief on A2 presentation boards (submitted via pdf on your Design Practice Blog.)

You are also required to document your rationale as part of your submission. Effectively this will involve embedding a detailed project report within the work itself so that visual submissions are supported by a solid overview of your developed concepts alongside an explanation of your process and your thinking.