Your logo will incorporate your knowledge of the project and it's creators having fully researched its origin. You will also consider carefully the market and or social context to which it belongs (e.g. music genre, locale, etc.).
Once you have developed and designed an effective logo you will demonstrate how this will appear on at least 2 deliverable elements (e.g. Poster, packaging, CD, advert, website, etc.).
Background / Considerations
There are many variations and contradictions about what makes an effective logo and of course these wil change depending on what or who the logo is for. Therefore it is important to commit to research about logo design as well as contextual aspects related to the project / product itself.
What is branding? When presenting and submitting your work you must show evidence that you have considered possible branding strategies for your chosen project.
An effective logo must be able to work in the various branding contexts of a company or organisation therefore you must show that you have applied your logo to at least 2 deliverable elements (these could be print or digital).
Mandatory Requirements
All research, development, experiments and decision-making should be documented in your studio practice blogwith clearly labelled posts.
Your design boards must include: summary of research, evolution of design ideas, final design, branding considerations, logo placed on deliverable elements.
All submitted work including your blog should be clearly labelled. Mislabelled or confusing work may result in depleted marks.
Your work must be accompanied by an evaluation of at least 500 words.
Deliverables
1. A final logo design for your chosen project including images of your logo placed in various contexts.
2. A body of research, development and experimental work including references to any reading, research and discussions undertaken for the project.
3. Evidence of contextual research (branding, logo design, communication, etc.) that informed your project outcome.
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