Twining’s Purifying Dandelion tea uses a
mixture of complementary type faces. The TWININGS is printed in a serif roman
font, the line weight is heavier on certain aspects of the letters, for example
on letters with a cross bar at an angle like an ‘N’ or ‘W’ the cross bar is
thicker compared to the very thin stems. The serifs have been kept slightly larger
so that they finish of the letter promptly.
The more traditional font is also printed onto a gold coloured paper
that reflected the light. This shimmered in the light in the shop and made you
look closer; it also makes it feel like you’re getting value for money as the
gold colour denotes an almost royal impression to it.
However the ‘Purifying Dandelion’ type is a
clear san serif. It is uncomplicated and keeps its simplicity to advertise the
concept of it being pure and detoxicating. The bowls and counters are large
which makes the letters more prominent and easier to read. The conjoined ‘L’
and ‘I’ create the idea of movement and floating in the sky, almost like a
dandelion; the extended ‘L’ represents the stem and the head of the flower.
No comments:
Post a Comment