The first thing that stood out was the title. This is because it was bold in capitals and also red which is the same as highlighting it - it attracts your attention first.
The smaller subheading was naturally next as my eyes followed it down.
Because the next piece of information was in a banner and directly below it took your attention.
The next 2 were the pieces of text which didn't look like a type heavy paragraph.
Then the main paragraph
And the smaller body copy...
Overall you can see that there is a correlation between the point size and the order it is read in. The smaller the point size the more likely you are to disregard it and it goes lower down on the type hierarchy. Interesting! Also type in a different colour compared to the rest stands out first - this is useful for adverts who want to attract your attention.
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