Saturday 21 March 2015

Responsive - Pocketbook: Designing Website

I've begun to mock up a website that I can show to the guys and see if its the style they are after. The website needs to be clean and easy to navigate, most label websites seen to be a mess of everything. This is something they are keen to escape. It has been hard to mock up anything without content so I have used the previous photographs to design an 'about us' page. I want to divide it into 3 sections: About the company, About Harry and About Sam. This will break up the text into readable sections, the photos also help to remove a corporate identity and focus more on a one to one service.
Dividing the rectangle in two so that the picture is on one side and the text on the other. 



The greys seem to bring down the mood of the page taking away the colour makes it feel lifeless.


Using the same colour as the logo has helped to insert the page with life.  The darker full colour may be too heavy so instead I have used a tint of the colour which is more of a pastelly turquoise.



I haven't been able to get photos of Sam yet so I have just used a different one of Harry to show the idea. Overall I am happy with the turn out of the website as it is clear, minimal and easy to navigate. One of the main points they wanted to get across was that they didn't want it to be seen as a conventional business but as a unique one-to-one service where they really get to know their customers. The gentle colours and uses of grey help to take away any harsh, bold appearance and replace it with a friendly and personable approach. The use of the images help the customer to see the person behind the company so they know who they are talking to.



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