Monday 23 March 2015

Responsive - Food In The Loop: Final Poster Alterations


After finishing the last of the three posters (above) I decided to go back to the other two and try to fix the faults and form a stronger theme between them all.


I didn't like the finish of the compost poster because it looked overly clinical and neat. Adding soil as the backing was one idea of pulling in elements from the last design. However as a whole backing it looked odd especially having the white box on top, it just looks like I don't know how to create a transparent background.



Reverting the background idea so that the soil is under the veg. This makes a lot more sense and looks a lot better. The other veg's opacity was changed back to 100% so that there would be a stronger colour contrast against the brown.






The last poster in comparison to the first looks a lot better. The colours are more vibrant and it is clearer what the objects are like the teabag and eggshell. Not having outlines has really helped to neaten up the design as it means that your eye gets drawn into the veg naturally rather than by a harsh thick square framing them. The type reads better in the second one compared to the first even thought its exactly the same. The brown thick frame of the first one leads your eye around the lines rather than reading the type smoothly.


I am still not overly happy with this design outcome, at first it was good but now compared to the others it looks very bland and minimal.


Adjusting the layout of the type has made no real difference.


I thought that making it smaller would make focus the attention on the carrots. Which it does! However it looks more out of place here because it doesn't fit with in context with the other posters where the type is significantly larger.


Again trying colour again which hasn't really worked. 


Making the type bigger just looks ridiculous as it takes away all attention from the carrots.


I made the text a similar size to what it was previously but also gathered a snippet of information to put at the bottom so that it would explain the poster. The poster now feels more weighted and equal throughout compared to before where it was quite top heavy.

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