Product, Range and Distribution: Campaign Research

I wanted to explore different campaigns so that I could find key characteristics between the designs and also find what it is that makes them so successful as campaigns. I have looked at few different categories:

- Environment

- Health

- Humans Rights 

Environmental Campaigns

This WWF piece is one in a series of animal covered in graffiti. It shows the elephant covered in graffiti with the simple statement at the bottom "What will it take before we respect the planet?". Graffiti on buildings implies that they are run down and not cared for. However when we see graffiti on an elephant it is more shocking as it is a living creature which shouldn't be abused or neglected. The statement paired with this shocking photo asks people whether it will have to get to this before we begin to respect and care for the planet. 

By using a shocking image it grabs the viewers attention and gets them thinking. No text is really needed as the image speaks for itself, however the line they have chosen does perfectly summarise what the image is showing.

The factory silhouette cut out of a leaf reinforces the idea that every leaf traps CO2. Factories with big smoke is synonymous with CO2, people automatically think of factories when they hear CO2. By putting this on the leaf it illustrates how true this is.

'Don't buy exotic animal souvenirs' paired with an image of a woman pulling a suitcase at an airport  leaving a trail of blood shows the death of the animal for her product. I think this is a clever advert as it reminds people of the real cost of their souvenir.

Another WWF campaign playing on the common fear of how scary sharks are but arguing that not having them there is even more scary. Sharks dying out rapidly due to human demand is a scary thought and this campaign fully shows that.

Health Campaigns

This NHS campaign visually shows how drinking over the limit can affect your body. The pint glasses growing a beer belly highlights the point that if you do drink a lot of beer then you will get out of shape. This advert is different to most health adverts as they mainly go for shock tactics however this one gets the point across in a memorable way but is a lot more subtle.

A very implicit advert showing how the when you smoke your blood gets thick and dirty with toxins. Just the idea of having 'dirty' blood is not nice but combined with the image of thick blood oozing out of a cigarette its impact is increased.

A poor diet increases your chance of getting heart disease, diabetes, etc... Obesity is a huge issue and this advert shows all the organs that are affected by a bad diet on plate instead of food. Its aim is to make people think about their organs and how the amount of food they eat affects them.

One in a series of posters aimed to stop people drinking alcohol. By cutting out drinking around the house - like when washing up for example it could make a huge difference. This is the first advert I have looked out which doesn't use photography however the simple illustrations that have been used work perfectly for this and could not have been created through photography. A good use of negative space creating the wine glass.

Human Rights Campaigns

Amnesty International using the same advert idea as Vanish; originally showing how vanish leaves the T shirt bright white and removes all stains. Amnesty does the same thing by showing how they remove the stains but by stopping the cause of them. A very clever advert that gets you thinking.

Using an extra element such as the duct tape to tape the poster to the tree but working it into the design so that he looks like he has been silenced. A very simple idea which you kick yourself for not coming up with.

Carefully thinking of the positioning of the poster can really increase the impact. Putting the poster of a man behind the bars allows your mind to fill in the gaps. The information on the front of the bars adds extra depth.

Domestic Violence campaign using shocking images which are not gruesome. This is more successful in a way because it doesn't make people turn away out of shock but is more of a subtle implied message. The statement "Every week, another two women escape domestic violence." sounds like a good thing, however the image fills in the gap and explains how she escapes.

Overall I have noticed that all but one of the campaigns have been image based. This is because images are harder hitting and with the designs looking so realistic it does make you stop and stare.