OUGD505 - Studio Brief 01: Product, Range and Distribution

Examine graphic design outputs relating to social, political and ethical change. Aim to increase your awareness of historical examples plus contemporary practice that is responsive to 21st Century issues. Be sure to note the relationship between medium and message.You should then produce a body of research work that explores the connections between these concepts and their respective design outcomes prior to your own practical and conceptual exploration of possible products, ranges and methods of distribution that may be suggested by your preferred content or, indeed, those that reflect your own ideologies, concerns and/or ambitions.


This brief is in two parts -


Part 1: Based on the introductory workshops, develop a practical, visual and contextual investigation of a specific subject. You should aim to develop research from a range of primary and secondary sources in order to fully explore the opportunities for informed creative development. Your research and development of this part of the brief should be documented on appropriate blogs and will be presented as part of your interim concept pitch.


Part 2: Devise and develop a body of practical work that both distils your knowledge of an identified issue and demonstrates your ability to tap into the market potential for socially, politically and ethically-driven design. This output should still work within the broader creative and professional contexts of graphic design but could be based around ideas of awareness or protest. Examples of potential deliverables include (but are not limited to):

- materials relating to an issue-led campaign (this could be one affiliated to an established organization or a more ‘guerilla’ approach)
- a poster series
- a booklet/publication/manifesto
- a web/digital platform
- placards, banners or a set of badges
- a range of products or merchandise that communicate your identified core message

Your contextual research, critical observations and reflective evaluations should be documented on your Design Practice blog and summarised within reflective content that supports your design submission. Your response should explore the relationship between product range and methods/media of distribution as well as specific audiences, contexts and appropriate tone of voice.


Mandatory Requirements
As defined by your interpretation of the selected brief.

You will need to meet any mandatory requirements specified on individual briefs.

In addition to the submission requirements for the briefs you will need to evidence the research, development and production of your resolutions.

Your work should be documented through regular labelled posts to your Design Practice Blog.

Correct labelling of your work on your blog is essential. Failure to organise your work clearly will affect the assessment of your worK.

Your response to the brief should be supported by a rationale and evaluation of your work in relation to the initial brief.


Deliverables
Resolutions & Products appropriate to your selected brief(s).

Presentation boards articulating the selected research development, resolution and contextualisation of your work.

Posts to your Design Practice blog demonstrating your ability to effectively record, document and critically evaluate the progress of your work in relation to your own intentions and appropriate areas of contemporary creative practice.

Final crits will take place on 25th March 2015.