1 – Choose a creative partner or group based on the creative possibilities of your collaborative practice. Complete the collaborative practice form provided in order to identify your individual and joint interests, abilities, roles and responsibilities.
2 – Visit the D&AD/YCN website to find out more about the organisation, opportunities and resources available online.
3 - Select an appropriate D&AD/YCN Awards brief from the downloadable briefs section of the YCN site. Make sure you download any general information and specific brief related resources.
You will need to complete the creative partnership form, project rationale and initial action plan before starting work on your selected brief.
In addition to the requirements external briefs, you are also required to document all aspects of your work - including development and your future considerations - for assessment.
Background / Considerations
You will need consider the following questions:
'Why should I collaborate?' - Two heads are better than one as long as they communicate. You will now have the luxury of two pairs of hands. How will you use them effectively?
'Who will I work with?'
'What brief will we choose?'
'What do I need to submit?'
'How will I be assessed?' - Although you will be working as a creative partnership, you will be assessed on your own individual ability to plan,negotiate, manage, record and evaluate your individual contribution to a collaborative project. It is therefore essential that you maintain thorough documentation of your own research, development and production activities in reponse to the brief as well as your own on-going evaluation of your joint decisions and group working practices.
Mandatory RequirementsAs specified on the selected D&AD/YCN brief.
In addition you will need to submit evidence of individual and joint problem analysis, research activities, project management and design development appropriate to your chosen brief.
Deliverables
For assessment submission work should be presented on 5 x A2 boards (digital pdf. Format) summarising the research, development and resolution of the brief. These should be documented and presented on your Design Practice Blog and should clearly articulate your individual contribution to the Collaborative Brief. Please note that these submission boards will be different (and in addition) to any deliverables specified and produced for the D&AD/YCN Submission. Your work should be supported by appropriate development files and blog entries plus written elements that - as with studio Brief 01 - will capably demonstrate your rationale, analysis of your design concepts and the processes that were involved in their manifestation.
Refer to the OUGD503 Module Information for further information regarding submission formats for assessment.
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