Tuesday 4 March 2014

Design Principles: Type Journal 23 - Gift Tag



I noticed the typography on this gift bag, both fonts are serifs however the top one is bolder and the kerning has been adjusted so that there are no gaps between the letters. This works okay however the ‘y’ looks slightly alone at the end as the there is a big gap within the ‘L’  and the ‘Y’. The letters had also been condensed so that they are tall and thin compared to the neat font below which looks as if it has been stretched along so that it fits under the ‘especially’ . This could perhaps look better if they didn’t play around with it and just placed it slightly below the font above so that the ends don’t meet.

No comments:

Post a Comment