Whilst at a restaurant their logo really
caught my eye. The kerning meant that the letters were a lot further apart but
somehow it really worked. The ‘the’ was perfectly in line with the ‘O’ below
this meant that it kept your eye focused in that one place. The fact that it
was a san serif font worked better with the kerning; I feel that if it were a
serif it would have looked out of place and not given off the minimalistic
impression that this logo does.
No comments:
Post a Comment