Friday 13 February 2015

Responsive - Pocketbook: Research into Logo Design

Sam and Harry have given me a few record labels that they like in particular because of their simplicity. 


The capitol records logo uses a nice juxtaposition between a modern script and a spaced out san-serif. The logo clearly shows America with the use of the Capitol building and the added 4 stars. The outer oval keeps everything contained and focuses the viewers eye.

Captcha Records uses a glitchy distortion over what would just be a normal san serif. The glitch helps to imply movement and it makes for a memorable logo.


Second 2 none records is one they said they liked but honestly I'm not a massive fan. It reminds me of every other music logo just focusing on an obvious musical symbol.

Island records logo nicely illustrates the name as well as being memorable, the negative space forming the island means that it can be produced using only one colour and can work on any background whilst still being clear. 


Sony Music is exactly what they want. It shows creativity and an movement as you can almost see how the paint was quickly brushed across the page in a care free fashion. It is recognisable in their colour tones of red but it also works just as a solid black. 



The warner music group uses three simple chunky curved lines at a diagonal angle. The logo was designed by Saul Bass and is still being used today, it is a timeless logo which looks like it could have been designed yesterday. It is clever how it hasn't aged at all.




Moon Harbour recordings is created just out of simple type however by removing the side of the H and joining the N and the U it creates a beautiful flow between the two letters and also the words. 

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