Collaborative Practice - Save The Children: Meeting

How can we target fathers in particular? What catches their attention and would make them realise how important reading is to their children.

We are going to send out emails to families with young children asking the fathers about why they read or dont read to their children as well as asking what would catch their attention.

It is important that we create pieces of design which catch mens attention and makes them realise the importance of reading to their children. Men and women interact with design differently as well as approaching problems differently. We really need to find a way to target men, it is crucial for our design to work.

"Left brain vs both hemispheres: Experts have proven that men process better in the left hemisphere while women tend to process equally well between the two hemispheres. This difference clearly shows why men are stronger with left-brain activities and approach problem solving from a task-oriented perspective while women typically solve problems more creatively and are more aware of feelings while communicating."

We want to create an app as we feel this would appeal to men as they are much more technology orientated in comparison to women.  

Stereotypically you could argue that men don't think about the future as much as women. Women tend to think too deeply into things. We need to clearly show the benefit of reading to kids.

Perhaps it is best to split our target of fathers and focus on first time fathers. If they can fully understand the importance before the child is born then it would be worked into a natural routine and have a strong affect on the child's life.