Responsive - Pocketbook: Brief

Pocketbook is a song writing and production collaborative company in Leeds. Their business will assist and help artists through every step of the song writing process. Currently they have no branding or visual aesthetic to support their business. Create a strong conceptual logo which stands out from other competitors. The logo must be able to work with and without type and also it must work in black.

Apply the logo to at least two pieces of graphics which are appropriate to the project. Through this application create a visual identity for Pocketbook. The design throughout the project should be consistent, showing a clear style.

This will be an ongoing project after the brief hand in. Fully document all design experimentations and decisions. The design boards should show the most recent final designs and evaluate them even if the project and design work will be continuing after.

Mandatory Requirements
All research, development, experiments and decision-making should be documented in your studio practice blog with clearly labelled posts.

Your design boards must include: summary of research, evolution of design ideas, final design, and logo placed on deliverable elements.

All submitted work including your blog should be clearly labelled. Mislabelled or confusing work may result in depleted marks.

Your work must be accompanied by an evaluation of at least 500 words.


Deliverables 

A final logo design for your chosen project including images of your logo placed in various contexts.

A body of research, development and experimental work including references to any reading, research and discussions undertaken for the project.