Responsive - Pocketbook: Bridge Logo Idea

Through mind mapping ideas out one of the stronger ones was bridge. There are some really nice links between the bridge in a song and their company. It provides a break from repetition much like their company will be different from similar businesses. A bridge also symbolises a way of crossing something or getting somewhere, it shows progression getting further than would have been possible without it.

I wanted to base the logo around an existing bridge but not something that would look like an obvious bridge. After looking through lots of bridge images I came across Gateshead bridge also known as the blinking eye for the way it tilts and its shape. I thought that this bridge is ideal to base a logo around. 

The shape has no lost all connections to a bridge shape; although the bridge itself didn't look rigid. The gap in the logo suggests a start and a finish, development throughout the project. The lines varying thickness' help to imply movement as well as speed. The logo still needs to be edited as the lines need to be made neater and I want to further experiment with line thickness' to see how it affects the appearance of the logo.

I have been experimenting with stroking the line with a paint affect. This helps to emphasise the movement as well as incorporating a creative element and adding what feels like a more personal touch.