We talked through a few different themes
that we thought could work for the overall design. The theme needed to be gender
neutral so that it would appeal to both boys and girls. At the same time it
needed to be appropriate and engaging to catch the fathers’ attention.
The one theme we thought would work really
well is Space. Space, conceptually has some great links to encouraging your
child to read. It also allows us to use a lot of puns, intriguing images and
interesting illustrations.
We have already thought of some key words
that we could use to link the idea of education and space:
• ‘Ten minutes of reading could take your
child to the moon’
• ‘Launch your child’s imagination’
• ‘The universe has no limit, just like
there is no limit to the things your child can learn through reading’
• Explore
• Stars
• Shine Brightly
• ‘The sky isn’t the limit’
• ‘Shuttle (shut all) distractions out’
• ‘Create a positive atmosphere’
•
‘Make time to read with your child – Planet (plan it) ahead’
I think this is a strong concept to base
all the designs around. Ideally we would
like to create a pack that families could receive with a progress chart, tips
and tricks for parents, stickers and other bits to help the child’s
progression. This would be as an extension to the campaign aiming to get
fathers to read to their child. Working along the theme of space the pack could
be a rocket ship with everything contained inside, it could be called a launch
pack.
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