I have scanned in the rocket that I made yesterday. I then redefined the shapes on illustrator and changed the colour of the base to grey. Previously as red it was too similar to the flames and too close. The grey helps it to stand out and look more like a rocket. It also brings out the grey rim around the window.
From the papers we used yesterday a colour palette has been established. We haven't used any black but instead kept the colours more pastelly. We have chosen to work with the font Futura, we felt it was the most appropriate as well as having good links to the space theme; as it was the first font on the moon!
Above is a world that I illustrated however Ness pointed out that the shapes are too detailed and they should fit in with our previous paper cut out designs. From this I have made the patches of land really simple just showing the rough outlines. This works better and compliments the rocket.
I was just messing around with a poster idea trying to focus on the fact that reading will launch your child's future opening up a world of possibilities. Im not sure on the layout yet as this is a rough first draft. The type works well as the red 'launch' catches your attention the white large 'your child's future' falls next in the type hierarchy and leads your eye nicely onto the text underneath explaining. I don't think it matters that you don't know its about reading first of all as you read that afterwards. The colours are bright and draw you in, they will also help to make the advert more memorable. The gradient background fades into darkness as it would in space.
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