I decided to branch away from heavier sources of type and decided to look at how retail uses type to grab the attention of viewers and make them look at all the right things.
The first obvious thing that stands out is SALE. The red background automatically catches peoples eye and the big white chunky caps saying sale really makes this the centre of attention.
The smaller point size and different font of 'up to...off' is still really prominent and keeps the focus on the sale. The 50% is kept in the same font and thickness as the the SALE so that it links the two together and you know how much money you may save.
After reading the sale the next thing that immediately jumps out is the bold contrast of white on black on the top bar. OFFICE in capitals and spaced out becomes quickly the main focus. Having the letters spaced out means each letter is more recognisable and easier to read.
The free standard delivery reads on from the office logo and remains in capitals to keep the readers attention and keep it in a straight line. The pink FREE adds colour and highlights the point that it is free standard delivery. The astrix on the end of delivery is so small and does not read. The conditions apply isn't read until a lot later if at all because of the low point size font and the low line weight.
The next thing that jumps is the red sale option. Red linking back to the main piece and also contrasting on the black. The other options in line with the sale read after.
The grey signs underneath the main options bar then read. Being bold and in a different colour compliment the bar above but also show the benefits of shopping with office. Additional information which is shown in a much thinner complimentary font provide more information.
my eye then went back to the red smaller signs where the sale items are divided into categories.
This 0 really stood out as being overly large but clearly not large enough for me to see it at the beginning. Perhaps it makes the viewer think of it as a tally of how many items they have in their bag.
Below the option to search for an item is presented. The search bar is often viewed last but mainly because it always tends to be in the top right corner so people see it with their peripheral vision and tend to disregard it unless they need it.
Very last is the small options of ways of getting help or contacting the company. Maybe they want to distract you with new products before you can complain about the products you have already brought.
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