Whilst eating some crisps I noticed how well the type fitted in with the packaging and the design for Sunbites. There is a great use of natural colours with the type being green and brown which fits in with the natural look of the brand. They have combined humanistic style fonts with bold block and also more scripted fonts. This surprisingly works really well together. The bold Sour Cream really makes it standout and leads on nicely from the SunBites logo where the font is rounded and almost looks like it has been written with a sharpie. This whole amalgamation of type are examples of type I would usually avoid. Perhaps from now on I will try to be broader in my designs and work with combining different categories.
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