For my second type hierarchy within websites I wanted to look at the BBC homepage as it a popular website and I wanted to see how they layout their pages to get people to look in the right places.
The first catching story headline in a bigger font than the other stories and also paired with a larger photo which speaks for itself. It doesn't need any bullet pointed text.
Directly above the city and date in a nice clear capitalised font. The distinction of colour makes it more attractive than the rest as it pulls your eyes up to it.
Straight above the date is the famous BBC logo made to stand out by reversing text colour by having white font in black boxes.
my eye then skimmed across the top bar and read the options from left to right as they are not cluttered with information.
I then followed it down to read about the suicide bomber but read the next sports title on the right before reading the information below it.
I then scanned through both sets of information before being attracted and distracted by the pink text of the radio station and BBC 2 advertising programmes.
Below this my eyes went straight to the next piece of colour which was the blue of the BBC now in a clear bold blue font.
From this the next option tabs read out in the right order.
The BBC website is clear and concise, it is easy to read and navigate around. The different options stick out first because there is less text surrounding them so they seem simpler. This is good because it means you can find what your looking for within the first 30 seconds. The layout is similar to a newspaper with the idea that it is in columns so it trains your eye to read the title and then the direct information below it.
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