Now that I have a logo to work with and apply to campaign material I decided to redesign the poster I had created a while ago. Above shows an example of how the poster looked. The poster reached a dead end when it didn't quite look right but I didn't know what it needed. Now that a logo and colour theme had been established it was easier to edit the poster.
Cropping the eyes down so that a white boarder is left around the poster allows the text at the bottom to have its own space. Before, the black rectangle which the text sat in was so solid it took away the viewers attention. Where as now the text is legible but doesn't detract from the main focal point.
This looks like a horrible mash up of colours. Nothing in this design works, the solid amount of red and blue really clash. The logo is unrecognisable and the page is so jumbled and busy your eye doesn't know what to look at.
The blue against the images works, however the red rectangle at the bottom looks like some sort of vodafone advert. The red is so vibrant compared to the blue that it naturally steals the attention.
Knowing that the red is stronger than the blue at grabbing your attention I used it behind the text instead. The red and white work in unison to portray a strong visual message. The seven lines of text on the seven red lines represent the seven red stripes on the USA flag. A subtle but nice link back to the logo design. The blue at the bottom doesn't work with the red, its should only be used as a highlighting colour.
Now the layout has been redesigned to match the first with the white outer boarder. The blurb at the bottom has combined the two colours to break up the text in the correct hierarchy. The logo now stands for itself, it is a lot clearer and the colours compliment the poster's design.
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