Saturday 25 April 2015

Product, Range and Distribution - Part 2: Statement of Intent

Aim
The aim of this campaign is to raise awareness about government surveillance. Although a lot of people know its going on they have accepted it as part of their life. This campaign will aim to get people thinking about surveillance and how actually its not okay to watch us.

Plan
The plan is to produce a range of work including posters and also a campaign pack which people could buy. The money they donate would go to the campaign and keep it running.

Target Audience
The target audience will be primarily American citizens. The route the research has gone down has shaped the outcome to aim at Americans.

No comments:

Post a Comment