Monday 13 April 2015

Product, Range and Distribution: 123Occupy Campaign

I found an interesting interview about project '123Occupy' who created shelters for protesters in Zuccotti Park in 2011 who protested for 'Occupy Wall Street'.

Who/What is 123Occupy? Why did you form, or what do you do now ?


123Occupy is project that has two sides. On one hand it is a very specific project responding to the weather conditions at Zuccotti Park in 2011 when hundreds of protesters were camping outside and winter was approaching. On the other hand it was a sharing strategy. In a group that is now loosely known as Common Practice, we were a handful of architects who came together to approach the winter problem, and the fast distribution of ideas was critical. We wanted to reach more protesters in a short period of time in order to produce more warm spaces than we could have made on our own. We thought our designs could be quickly passed to other hands, produced, manipulated, transformed, and replicated through a set of instructions.

We began to understand our own practice of architecture as basically the production of instructions. We were seeing architecture not as the built product but as the coding of information that would inform it. The code or set of instructions—which became a series of brochures and posters primarily designed by Kyung Jae Kim—could be almost infinitely small. We pared the code to an 11×17 fold-up brochure with eight instructional grids on a side as an easy way to share ideas through the non-hierarchical circumstance of the park. But in theory the code could be as heavy as a full-sized set of construction documents or as lightweight as a string of type.

Tell me more about the Inflatable General Assembly. What is it? Why did you create it? What problems (design, public, ect) does it solve? What do you feel is the ideal situation to deploy it?

The bubble is an “other” space separated by the inflated plane from all the other space we normally spend our time in. Originally we imagined that enclosing the general assembly that gathered each night on the steps of Zuccotti Park would be a way of protecting the otherness of the Occupy Wall Street protest. But our project was never realized—we knew it would probably never be built—so the design was in solidarity with the otherness of that protest.

Designs
It is clear that they have thought about their target audience as well as method of distribution. By creating a leaflet out of one sheet of paper it allows them to mass produce quickly with no need for staples or excess sheets which could get separated and lost. The instructions are clear and easy to read. They bring a sense of solidarity to the protesters as they have to work together to create the protection. 

Using yellow paper to print on makes it stand out and it becomes clearly recognisable. If you were there and saw one on the ground from a distance you would immediately know what it was. The yellow stock also means that printing costs are lower as you can print cheap black and white copies.






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