This type is called Canter. It is a simple san serif font with its main feature being the low x height. Because of this it means the bowls and counters have been extended on certain letters to create more negative space. With the Capitals they are all in a set space. Every crossbar is at the same height so this means there appears to be a line going through all the letters. You can see this in the top image on the words "Before Break".
The thing that appeals to me about this font is how it is all regimented and equal. It looks neat and formal. It is a thin font, even the bold looks thin or an average line weight. This works in its favour because if it was any thicker it would over complicate and crowd the page.
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