Brief 5 - Message and Delivery: Outcomes in Context

To see the pieces in an actual life setting makes them some what more believable. The underground was chosen because as people go up and down in a hurry they will glance and the quote and it would make them think. It would start their brain ticking on the idea of nuclear power. If they just saw the image of the lightbulb then from a distance it may seem like just a light bulb but looking closer the uranium atom instead of filament becomes clearer and when paired with the other posters they all click together. The combination piece could work well above a train door or on the bus, somewhere where people are stuck for a period of time, the kind of place where you read the stuff around you over and over. This way the facts may stick in their heads and may make them question their views.