Design Principles - Font Family: Experimentation with Modified Type Face

Using Times New Roman as the starting point I firstly removed the serifs and raised the x height so the bowls and counters were larger. I began to modify the letters. Firstly we had to look at creating a bold, italic, light and regular in our font. On the right shows the letters  'A' & 'a'. Both capital and lower case were used so that it could be seen how it works with x height and levelling the letters out. Originally ABCXYZ and abcxyz were chosen because they provided a range of letters which used the x height, the cap height, and all used the baseline. The 'b' uses the ascender height whilst the 'y' uses the descender line. This really helps to show the whole point size of a font and how much size would be needed.

On the left shows the beginning of experimentation with how bold can bold be, how light can light be, how italic can italic be. The reason regular wasn't done was because regular fits somewhere in the middle - when you find the two extremes then the regular is a 'half way house' between the two.