At the moment the range of designs I have produced feel very disjointed from each other. By writing a design plan I am hoping that it will clearly link the designs and create a stronger campaign. It will give me something to refer to as well as to look back on and see how closely I work to the plan.
The purpose of the campaign is to raise awareness about mass online surveillance and to put an end to it (slightly optimistic). The centre focus will be privacy. Since 911 the NSA have been given more powers when it comes to the collection of data. The idea of privacy is slowly disappearing as they surveil over our emails, calls, search history and everything else we do or say online.
Bring Privacy Back works as a slogan as it is short snappy and memorable. The slogan makes an obvious point - privacy is no longer here. This will make a lot of people question it and perhaps even doubt it "I have privacy...etc". No matter how the slogan is taken it would spark a reaction or at least get people thinking.
Privacy has already been touched on in the poster design. This could be redesigned to refit with the black and white theme of the later work. Black and white would be cheaper to print, allowing more designs to be printed and distributed.
The repetition of the redacted lines throughout the project connotes the idea of maintaining privacy. This is a strong visual element which reinforces the focal point of the campaign - privacy.
The triangular design although perhaps slightly hipster will be affective as it aesthetically pleasing design means that people would be more likely to buy and use the products. By not including the campaigns name the design retains a level of mystery to what it is a visual expression of. People wearing the T-shirt would catch other people's attention and spark a conversation, this is one way of spreading word about the campaign.
Both the use of the redacted lines and the triangular pattern forms the designs into a solid campaign. Applying them to a range of products will help to spread the word and message of the campaign. A slogan along the lines of 'Bring Privacy Back' would perfectly sum up what the campaign is about whilst fitting in with the simple designs.
The whole campaign will focus around the idea of bringing back privacy. Interactive or changing elements running throughout the design will help to portray this and will be a physical example of returning the privacy.
A range of products will be created to support the campaign and also to distribute the message. T-shirts and Tote bags will be screen printed and act as a walking advertisement for the campaign. As more people begin to use the products it will make people question the design's meaning. Postcards will travel the country or even the world spreading information about the campaign to a wider audience. The post card removes the use of technology reverting back to the traditional methods of writing and sending in the post. This is a strong statement in a world so heavily reliant on technology. It is much easier to send an email or a text but by using the post card removes the need for technology. Badges can be easily worn or attached to something to show support for the campaign. A range of badges have been created to highlight the campaigns message. The designs have been kept simple as they are in a 3cm radius and must remain clear from a distance. Two types of stickers will be created; firstly a range of stickers using the designs which people can stick anywhere to show support for the campaign. Secondly small 1cm circular stickers will be created with the purpose of covering the built in camera on a computer. This idea has sparked from the same news story that inspired The Eagle's Eye logo here. This sticker design will once again highlight and reinforce the idea of wanting privacy online, by using graphics to form a solution to the problem.
Next Steps:
• Redesign Poster
• Postcards
• Badges
• Stickers
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