Product, Range and Distribution - Part 2: Creating a Moving Poster

So far the range of campaign work produced has all been physical. I wanted to create a digital piece of work to expand the range into another format.

Creating a digital poster will open up a lot more options in the way I can design; it means I am able to communicate with an audience by only revealing certain information at a time. 

Sketch Idea

Here is a quick sketch mock up of the poster I wanted to produce. The idea was that the text would appear a word at a time. After creating the postcards I have decided to change the slogan to Bring Privacy Back. This is a lot snappier, easier to say and is better condensed into three words; again, fitting in with the three redacted lines. The 4th slide would be the whole text but in a range of the ZXX font. This would make it hard to read and would fit with the statement Bring Privacy Back because the end of the video would be using the font designed to maintain privacy. 

After drawing the transition out, I decided it would actually look better the other way around. Although the first design fits the statement more, it would be more intriguing for passers by if the words flashed up but made no sense. They are not able to properly read or understand it, this too can represent maintaining the privacy. At the end it would quickly flash up in a clear font what the statement said. 

I had no clue on how to make the moving poster so above is the youtube tutorial I have watched before creating it.

Final Moving Poster

Here is the final poster which would be displayed on the London underground and on other electronic poster boards. The poster moves through the slides relatively quickly and would be on a loop. The slides move quicker at the end when they flash up what it says so that people have less time to read it. 

The poster like the other range of products really focuses around the point of privacy. The type being hard to read at the beginning in ZXX shows the audience how our personal information and messages should be; hard to read, encrypted and private. 

The three redacted lines that appear at the end and cover the text resemble the restoration of privacy. It completely hides the the text making it impossible to read or see, this is symbolic to bringing back privacy.

Distribution

This digital poster can be used on the electronic poster screens in London. The screens that are spread along the duration of the escalator would be an ideal spot because of the sheer volume of people who would see it. The poster would be seen by thousands and its unclear message at the beginning would grab the viewers attention and keep their focus, especially as they have nothing else to watch.

Target Audience

The target audience in this case will be a broad range of people who pass the design. Some people will pay more attention than others and would hopefully question the slogan.