I have bullet pointed what I will need to include in the leaflet. I will then gather all the content before beginning designing so that I know how much I have to work with.
• Who/what is The Eagle's Eye
• The aim of the campaign
• What the problem is/what we are fighting
• The NSA
• Edward Snowden
• How you can protect yourself?
• How can you help?
It is important to get the structure and content of the book correct. The content can be placed in an effective order which will support the case and give the situation more depth whilst making it easier to understand.First explaining about the campaign and the problem so that people have a brief understanding of what the campaign is fighting. Then moving on to who the NSA and what they have done. Edward Snowdon should be covered as he has had the most fundamental roll in revealing the mass surveillance. Next should be some shocking or interesting facts, these will have more meaning if people have a bit of prior background knowledge. From here the book should cover how people can protect themselves and finally how they can help. In this section the campaign pack could be promoted as the money made would go back into funding the campaign. Links to websites and social media should also be clear and obvious to the reader. Social media has a huge impact on the success of campaigns, if a cause wants to go viral they will not succeed without it. Making the links obvious will guide the reader to showing their support online, after reading the book content the reader should feel like they want to join the campaign.
Who/What/Aim
The Eagle’s Eye is a campaign to raise awareness and put an end to mass online surveillance focusing mainly on our online privacy. After 9/11 the laws on government surveillance loosened and they were given more rights to prevent further attacks. However this means that all our meta data is being stored: basically everything we do and say online is now being collected. This information is collected from our telephone companies, internet providers and is stored for years. Access is available for law enforcement's like the FBI, without need for a warrant. This issue has caused uproar for many reasons from the wrong people having access to your information, to your naked pictures being saved and past around the staff.
We don’t think this is acceptable or ethical and we need to fight to get our privacy back. We want to raise awareness so that more people know whats going on, and then we can fight for the change we need to see.
Bring Privacy Back.
About the NSA
• more indepth since 911 - interview with ex employees
• increased surveillance because of 'terrorist threats'
Facts & Sources
Below are the facts that I am going to include in my booklet. There are links to the sources below.
that “concrete facts are not necessary” and profiling is acceptable.
First Look, July 23, 2014
1.5 million people added to the Terrorism Watch List in the last 5 years—and
have no legal recourse or way of challenging their status.
Associated Press, July 18, 2014
Snowden: Dropbox is a NSA surveillance target.
Boing Boing, July 18, 2014NSA spies routinely share nude photos collected during surveillance.
The Guardian, July 17, 2014
At least 80% of all audio calls, not just metadata, are recorded and
stored in the US.
The Guardian, July 10, 2014
NSA uses video-game style ‘reward points’ to encourage employees to
do more spying.
Washington Post, June 18, 2014
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