Product, Range and Distribution - Part 2: Postcards

Postcard Idea 1

http://www.businesscloudnews.com/2014/02/11/eu-privacy-head-on-eu-data-protection-reform-its-implications-and-nsagchq-gate/ 

Ages ago in my sketch book I drew up a few ideas for a poster around the fact that the line between privacy and public has been blurred and its not really clear whether information that you choose to put online should still be classed as private. 

The idea wasn't substantial enough for a poster. However I have decided to recycle the idea and use it as a design for a postcard instead. The postcard has better dimensions for this design and the message becomes more powerful. 

Originally I tried placing the public over privacy to show how private things have now been replaced or re-classed as public. This design isn't visually strong and it makes privacy hard to read. The design doesn't fit in with the idea of the lines being blurred.

Spreading the type out so that the two sections are clearly divided. Public has been written in bold to draw the viewers attention showing that information is now classed or seen as public rather than private. The message of the design is good but it needs to use some form of blurring to reinforce the caption underneath.

"The NSA - blurring the line between private and public since 2001." plays of the way companies proudly announce how long they have been doing something, for example "Heinz creating the best ketchup since 1876". This tongue in cheek tone highlights a problem with the NSA and slates them whilst presenting the information as if it were in favour of them.

Blurring 'private' has helped the public to look sharper and clearer. 

By blurring 'public' but not to the same extent as the 'private' this has helped to illustrate the blurring of the two categories. Allowing 'private' to be more blurred shows that is its fading from privacy to public. 

Back

The back needed to include a set place for the stamp, room for an address and also a brief overview about the campaign so that people could understand the postcard in its context. A link has also been included to the website so that people can google what the campaign is about in greater detail. 

In the war, soldiers used to write under the stamp or on the back of the stamp as a way of sending a real message home. At the time every letter was read and checked over, secrets and information were not allowed to be divulged. By writing under the stamp it stops the authorities reading whilst being able to contact home secretly. Here is a link with some really interesting stories where soldiers wrote under the stamps, what they said and why they did it.

This links incredibly well with the aim of the campaign. It is a nice extra touch which drives home the idea that we are being monitored and they are watching over what we do and say.

The coloured logo stands out terribly compared to the rest. The logo itself looks huge whilst the type underneath is barely legible.

Using the black and white smaller version of the logo has removed the attention away from the corner. The information about the campaign takes up an appropriate amount of room leaving space for the users personal message.

Postcard Idea 2

The second postcard involves the design created to reflect the NSA spying over us. 

Bring back our privacy sums up what the campaign is about. The design supports the slogan by showing how the world is still being watched through the keyhole.