Product, Range and Distribution - Part 2: Leaflet

The leaflet will be vital to the campaign pack. It will inform and educate the public about what is happening and will also provide background information to the other designs. Now that the content is beginning to collect, I have decided to experiment with the design aspect.

I don't want the leaflet to be a boring or normal design that simply shows the information. I want to create something memorable which fits with the campaign. One idea was to create a concertina fold so that the design would say one thing when shut, when opened the sentence would extend and it would say another. Below I have sketched up what this should look like.

Closed it could say We Want Privacy Back. This is the whole focus of the campaign and should be made clear to the reader. Once opened it would then change and say We Want Mass Surveillance to Stop. Bring Privacy Back. This will need some tweaking, however the conceptual idea is there. This both communicates the message of the campaign whilst providing a memorable interactive element.  There perhaps should be a linking statement between the two; something along the lines of 'we are not suspects', this would explain why we want mass surveillance to stop and give a reason to why we want privacy back.

Here is a quick mock up I have made of the leaflet, this has allowed me to see where all the information would be placed. This mock up is 10cm squares however the actual document will be 15cm as this provides more room for information. One side will include all the information, about the campaign has purposefully been placed on the back of the design so that it's the first thing viewers read. When the sides are opened more information will appear, such as about the NSA/Edward Snowdon, Facts, How to protect yourself online and how to support the campaign.

Although this won't be fully inclusive it gives enough of an overview for the reader to understand. A link to website and also social media will be made clear so that they can further their understanding and show their support/share the campaign.

This is what the back of the leaflet will look like with all the content put in to the design. The lines won't be printed but just show where the leaflet would be folded.

Writing the whole thing in ZXX looked too heavy. The tracking looks odd because of the sentence structures. Speaking to Ness she suggested that I should try a ransom style letter instead. This would fit in with the collaged hand cut out effect used on the first poster design. 

Here the sentences are created out of the ransom lettering. The range of different type faces and colouring creates an interesting visual display of type.

Once put into context the ransom doesn't seem to work. This is because of the colours are too bright; they are clashing with each other and make the page look busy. The composition doesn't work either, the varying sizes of type make the message unclear. 

The saturation of the ransom lettering has been lowered so that the colours appear more dull, making the range of colours closer together. The size of each word has been changed so that every word is clear, easy to read and a similar size. The typographic layout has been centralised making the hierarchy clearer whilst removing inconstancies within the type layout.

"We are not suspects" has also been displayed in ransom lettering. This has filled the gap and continued the theme throughout the design.