Tuesday 22 October 2013

Design Principles - Font Family: Starting Task

For todays Design Principles lecture we needed to have 3 different fonts printed in a 10 by 10cm square. We had to do this 6 times for each letter so we would have a variation on A B C a b c X Y Z x y z. Below shows the A's I chose for each type:




Catalina Script


Caecilia LT Std Roman


Optima


I chose each font because they were all different. Looking at slab serifs, san serif and script type. What each letter stands for is based on a group understanding of it, successful type is based on how clear the letter form is. However sometimes you only understand the letter in its context, for example if it is abstract then only when it is placed with other letters does it become clear what letter it is. There are 6 materials that have impacted on type. The first task was to organise our chosen fonts into categories that look at their original materials. The categories were as followed: 

  1. stone
  2. sable
  3. bone
  4. wood
  5. lead
  6. silicone

Going from left to right with the list this was the original order our group decided it was in. The problem we had was that we were looking at it chronologically about the development of each letter rather than focusing on the details that separated them. Once we realised what we were doing we changed the order to make it correct.


Now this is in the correct order, you can see the ones that were incorrect. We focused too much on having the serifs in stone when they are actually wood because they are chunkier and thick slab serifs compared to normal serifs. The bone would produce a very fine thin line which would be hard to make larger however the brush or sable can vary its brush strokes and make them thinner or larger depending on pressure.


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